The residential park home market in the UK is going through a major shift in 2025. Enquiries haven’t vanished — but the way buyers behave, research, compare, and make decisions has changed dramatically. Parks that haven’t adapted are seeing fewer leads, slower conversions, and buyers who “browse but never enquire.”
At the Park Home & Holiday Park Association (PHHPA), we support park operators across the UK who are successfully rebuilding their enquiry pipelines by modernising their marketing, improving buyer trust, and repositioning their parks for today’s more cautious consumer.
If your park wants more enquiries, better-quality leads, and faster conversions, this guide outlines the strategies working right now in 2025.
1. Buyers Don’t Trust Outdated Parks — Fix Your “First Impression” Layer
The first impression buyers have of your park isn’t your entrance, your homes, or your team.
It’s your online presence.
In 2025, buyers instantly judge whether a park is trustworthy based on:
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How modern the website looks
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How fast it loads
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Whether the information is clear
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Whether real people (residents/staff) are shown
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How active the park appears online
If your digital presence feels outdated, buyers assume:
The park is poorly managed
The community might be inactive
There’s something to hide
The lifestyle might not be appealing
This alone can kill 40–60% of potential enquiries before they even click your contact form.
What to update immediately:
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New photography showing clean, modern, lived-in park life
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Short video walkarounds of homes and facilities
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A simple, clear homepage message
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Prominent CTAs such as:
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“Request a Callback”
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“Check Available Plots”
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“Download Pricing Guide”
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Web presence is the new curb appeal — and it is often the quickest win for enquiry growth.
2. Give Buyers the “Decision-Making Clarity” They Need Before They Enquire
Buyers in 2025 don’t enquire until they feel:
✔ Informed
✔ Confident
✔ Certain the lifestyle is right for them
✔ Clear on costs
That’s why informational content is outperforming traditional sales messaging.
High-performance resources include:
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2025 Park Home Buyer Expectations Report
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Energy Saving Comparison: Park Home vs Brick-Built Home
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What to Ask Before Choosing a Residential Park
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Your First 30 Days Living on a Park — What to Expect
These resources:
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Build trust
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Warm the lead
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Pre-qualify buyers
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Reduce objections
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Simplify the enquiry process
The more clarity you give, the more confident the buyer becomes — and confident buyers enquire.
3. Lifestyle-Driven Social Media Now Outperforms Property-Driven Content
Parks that only post home listings struggle on social media.
In 2025, lifestyle content is outperforming sales posts by 5–8x.
Buyers want to visualise themselves living on your park. They want to see:
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Real residents doing everyday things
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Nature, tranquillity, and community
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The social side of park home living
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The wellbeing benefits (safety, peace, affordability)
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Staff they can relate to
Best-performing content types:
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Mini documentaries: “Meet Jean — Why She Downsized at 63”
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Human moments: coffee mornings, gardening clubs, craft groups
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Resident pets: a surprisingly strong engagement driver
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Before/after transformations: home upgrades, plot improvements
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Short, honest interviews: “What surprised you most about living here?”
When lifestyle leads your content, enquiries follow naturally.
4. Targeting Specific Segments Works Better Than “General Marketing”
In 2025, generic marketing is becoming invisible.
The buyers responding best to park home campaigns include:
The Over-55 Downsizer
Wants safety, simplicity, and lower running costs.
The Retiree Seeking Community
Wants social belonging and an active environment.
Energy-Bill Escapees
Wants stable, predictable, low-cost living.
Single Buyers or Couples
Want affordable, low-maintenance living without the stress of a traditional home.
Each of these groups needs different messaging, different CTAs, and often even different landing pages.
Segmented campaigns = more enquiries at lower cost.
5. Transparency Is Now a Competitive Advantage (Most Parks Still Resist This)
2025 buyers are cautious.
They’ve seen negative press, rising costs, and mixed experiences.
They are scared of hidden fees, confusing rules, and unclear ownership structures.
The parks winning the most enquiries are the ones that are:
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Open about pitch fees
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Clear about running costs
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Transparent about utilities
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Honest about responsibilities
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Upfront about the buying process
Buyers today value honesty more than discounts.
If you become “the most transparent park in your region,” you immediately stand out.
6. Offer Softer, Lower-Commitment Ways to Start the Conversation
Some buyers need a gentle step before booking a viewing.
Consider adding:
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Virtual viewings
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Short discovery calls
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Refundable reservation schemes
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Guided lifestyle tours instead of home tours
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Try-the-park days
Lowering the commitment barrier increases enquiries, especially from nervous buyers.
7. Host Lifestyle Events That Let Buyers Experience the Community
The strongest enquiry-driving tool in the park home industry is in-person lifestyle immersion.
Events consistently outperform paid ads, lead magnets, and brochures.
High-conversion event formats:
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Community coffee mornings
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Resident meet-ups
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Guided nature walks
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Open garden days
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“Try the lifestyle” weekends
Buyers fall in love not with homes — but with the community feeling.
Events bring that feeling to life.
8. Residents Are Your Most Powerful Marketing Asset — Activate Them
A structured referral system can transform your enquiry flow.
Build a referral ecosystem by:
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Rewarding residents for introducing buyers
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Encouraging them to invite friends to events
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Enabling “refer a neighbour” schemes
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Training staff to identify referral opportunities
Parks with effective referral systems see 20–40% more enquiries with minimal cost.
Word-of-mouth still beats advertising.
9. Partner With PHHPA for Hands-On Support & Growth
The PHHPA is helping parks across the UK rebuild enquiries, modernise their marketing, and strengthen their sales processes.
Operators get access to:
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One-to-one park growth guidance
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Tailored enquiry-boosting strategies
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Digital marketing and social media support
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On-site or virtual park improvement reviews
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Lead generation and nurturing setup
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Complete sales funnel development
Connect with Bradley Chapman and Umar Hussain directly via WhatsApp for guidance and park support:
Conclusion
Enquiries in 2025 haven’t disappeared — they’ve evolved.
Buyers want clarity, lifestyle connection, trust, and confidence before they enquire.
Parks that update their digital presence, shift to lifestyle-first content, run segmented campaigns, host community events, embrace transparency, and leverage their resident networks are seeing stronger enquiry numbers than before 2025.
And with PHHPA’s expert guidance, no park has to face these challenges alone.
