Whilst on my daily news scroll at the beginning of my shift, I came across a very interesting BBC article. This article had just been shared by Nigel Huddleston, a conservative MP for the Mid Worcestershire. He is the minister of Tourism, Sport, and Commonwealth Games.
Why did this article stand out to me amongst the many others? Because it once again confirms how the park home and in particular holiday park industry is booming. It explores how the UK economy has grown massively due to the inbound holidays, camping, and dining out.
Nigel Huddleston shared the article and tweeted, “more evidence showing the important role the tourism, hospitality, and leisure sectors are playing in our overall economic recovery”. The UK holiday industry is a massive contributor to UK’s overall economy health.
Of course, there is no doubt that due to the pandemic the UK economy took a big hit. There have been many industries that have been heavily impacted. People have lost jobs. Businesses have gone bust. And people’s livelihoods have been ripped apart.
However, following the easing of lockdown restrictions, some industries were able to bounce back and recover from a painful couple of years. Including the holiday park and hospitality industries.
The BBC article
Let’s get back to the article. It notes that the UK economy grew by 0.4% in August. It further explains that this is due to the services sector making the biggest contribution to the economic growth. Following the stay-at-home restrictions, people were eager to get out and start living again. With some restrictions still in place, people chose to stay within the comforts of the UK. As a result, the industry began to boom!
However, with this boom came the high demand of…well…everything. There is high demand yet continued inability of firms to meet the demand due to shortages. The wait-lists are simply getting out of hand. From service providers to hotels and holiday homes, to manufacturers and constructors.
Wait-lists and shortages
The overall shortages of haulage drivers (not just for petrol) are slowing down industries. For instance, the output of ALL construction fell by 0.2% due to the rising input prices and delays in material availability.
So, if you’re a manufacturer, park operator or a campsite owner – you would have experienced the high demands this summer. This demand can continue to be expected for the years to come. Our advice? Ride the wave as much as you can.
This is a great time to rethink your marketing strategies and provide confidence to your customers that you can give them what they want in a safe and effective manner. The inconsistencies of the government as well as continuous changes have dampened consumer confidence, therefore, it is essential that you provide the confidence needed.
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